Many often purchase running shoes with the goal of kick starting their running journey. However it’s often put aside for the never-ending “tomorrows”.
We tap into the adrenaline rush from a runner’s high and hosted The Chase. Encouraging customers to test our running sneakers by outrunning our Nike’s Athletic Employees. And if the customers wins, they get their sneakers for half the price.
Creative Direction: Zylyn Tay
The Crowbar Awards 2021:
Silver in COMMUNICATION
(A01 Activation)
The Crowbar Awards 2021:
Silver in COMMUNICATION
(A01 Activation)