Created a brand identity for Hongjoin – a rising loca musician from Singapore, based in New York. Named SPOTIFY RADAR Singapore Artist for 2023
Establishing a character that embodies and presents Hongjoin’s personality musically and the artist himself.
“Life is soup and I am a fork” is Hongjoin’s phrase and life motto where many of his fans have known him for.
Illustration, and Branding Identity by ZYLYN TAY