The concept of +DAi stems from the universal desire for a taste of home, no matter where you may be. It evokes the warmth of a familiar mug, the comfort of a shared coffee break, and the cherished memories brewed with each cup.

Recognising that different cultures come with different coffee influences and with +DAi, we want to store that piece of home for you to bring it wherever you go.

Crafted from recycled circuit boards, +DAi makes a statement about responsible consumption and environmental awareness.  The transformation of discarded electronics into a beautiful and functional object highlights the potential for a more sustainable future.

+DAi aims to let you bring this cup of home wherever you go.

Branding by Zylyn.


The Design Brief:

Create a branding for a coffee cup brand that is made from re-usable circuit boards


(don’t question how possible this is because I do not know the answer too)